Marketing your website effectively is just as important as the deisgn and devleopment stages. At i4U we pride ourselves on having highly effective internet marketing strategies, incorporating the latest technologies available in Search Engine Optimisation, Email Marketing and Search Engine Marketing.
Search Engine Optimization
The Search Engine Optimisation (SEO) of your website can significantly affect your ranking in search engines. It is a cost effective and highly efficient concept that can easily be integrated into your business marketing strategy.
SEO is used to ensure that your website ranks highly in prominent search engines, it works to increase website traffic by returning high rankings in the keywords search results.
At i4U we implement high quality, effective SEO strategies. Our process involves modifying websites, ensuring they are search engine friendly, and rich with keyword content. Our aim is to ensure your website receives maximum traffic and exposure. And best of all, i4U offer basic Search Engine Optimisation free of charge with all of our website development projects.
Pay Per Click
A sponsored search campaign is an effective way to increase the traffic to your website. This is done by creating a landing page for special offers, and having your advertisements appear within prominent search results. We focus on maintaining high search engine results in Google, Yahoo, Ninemsn and Windows Live Search as they are the most popular of the search engines.
Email Marketing
i4U's email marketing software allows your brand to instantly communicate with thousands of people. The email technology provides you with a hands-on approach to managing your email marketing campaigns.
Email should form an integral part of your business's online marketing strategy, providing you with the tools to build significant long term relationships with your existing clients.
There are numerous benefits to communicating with clients via email correspondence.
Email marketing is an extremely cost-effective marketing tool, from as little as 3 cents per email; it is by far the cheapest way to communicate with your clients.
Email provides the perfect platform to mass communicate with your client database sending; introductory specials, news, information or details of your business. You have the option of sending the email in plain text or HTML.
The cost of email campaigns will be calculated with emails being charged at 3 cents each. The cost of the campaign will be included in your next monthly invoice.
The details of your campaign can be reviewed including specific details on the emails you have sent out. These review options will provide you with helpful statistics for future campaigns and marketing strategies.
Search Engine Marketing
i4U approaches this strategy very different to other marketing companies, we believe this is one of the reasons for our successes. What this involves is the development of highly search engine optimised promotional micro-websites – each with a different theme, targeted at different search terms. These promotional micro-websites include highly optimised content for each search phrase, ultimately used to increase targeted traffic to your website. These micro-websites are built on the very powerful i4U.com.au domain name along with the clients domain name. Once these sites are published they are linked into our powerful network of industry relevant i4U and partner owned websites.
