Content Management System

Stuart Appleby and his management team approached i4U to help them maintain and manage Stuart's official website. Since turning professional, Stuart has won eight times on the US PGA Tour, he was a member of the International Team in the Presidents Cup four times, and has featured in the top ten of the Official World Golf Rankings.

Stuart Appleby required a website that portrayed his success and credibility in the golfing industry, as well as an elite and user friendly system that would allow his team to update the imagery and content on his site on a regular basis.

i4U built stuartappleby.com around CMS.i4U – i4U's fully customizable proprietary content management system.

CMS.i4U has provided the team at Stuart Appleby with the ability to add, edit and delete pages on their website, update content and images, add news articles and email newsletters to fans – all in real-time.

CMS.i4U allows stuartappleby.com to be completely visible to search engines by integrating i4U's search marketing expertise into the development process from the start. CMS.i4U is one of the only content management systems built from the ground up with search engines in mind.

The graphical design of stuartappleby.com was not limited by i4U's content management system and allowed i4U graphic designers the freedom to design a site that accurately reflected Stuart's class and success within the golfing world.