Internet Marketing is the process of promoting product or services through the internet. This may sound as simple as posting details on the website with the hope that consumers will notice the advertisement and buy, but its not. Internet marketing is tough market place, one has to have a perfect package in order to survive the competition if not attain a top place.
This type of marketing bonds in together the technical as well as the creative aspects of the internet. This includes the design, development and advertising and sales aspects, which is the whole composition of internet marketing.
Internet marketing is known in different ways, it is also referred to as online marketing, internet advertising, and eMarketing. This is the benefit marketing has derived from the internet. Have you ever imagined that a newly born company could have equal possibility of exposure with that of the giants in the same industry? Internet marketing provides low costs of distributing information and media to a global audience. It has an interactive nature which allows instant response from customers.
There is wide range of Internet marketing methods and strategies and these include; search engine marketing (comprises search engine optimization SEO and pay per click PPC), display advertising, text-based advertising, behavioural marketing, software-based ads, e-mail marketing, newsletter marketing, Customer Relationship Management Marketing affiliate marketing, web press releases, interactive advertising, online reputation management (ORM), online market research, and also Social Media Marketing Methods such as blog marketing, multivariate testing or optimization and viral marketing.
To have an effective internet marketing process, it would require a comprehensive strategy that would work well with the company’s business model and sales that is compatible with the website function and appearance. It should choose a suitable advertising type media and design. Internet marketing offers a lot of advantages to consumers as well as to the business enterprise itself. Let us take for example the e-commerce. E-commerce is an internet marketing business model, where product or services are sold directly through consumers through publishing or the sale of advertising. The exposure of the product and the convenience to the consumer in buying through internet is the benefit derived from internet marketing.